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New Markets for Artists: How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More
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In this practical and lively guide, Whitney Biennial - featured artist and career coach Brainard Carey will teach you about opportunities that you didn't even know existed!
This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools. In this hyper-competitive world, the latest software and hardware, as it applies to creativity and promotion, is part of a language you must be conversant in. This book works as a course (downloadable syllabus available) and as a companion volume to Carey's recent book, Making It in the Art World.
Product details
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Audible Audiobook
Listening Length: 6 hours and 47 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Audible Studios
Audible.com Release Date: March 29, 2013
Whispersync for Voice: Ready
Language: English, English
ASIN: B00BTQAQJ4
Amazon Best Sellers Rank:
I know I'll catch a lot of flack for it, but I have to give this book one star. There is literally nothing in this book that you cannot find with a simple google search and to be honest your search will come up with more useful hints and tips. This book is for people who have literally no experience with social media in any way shape or form. The author holds your hand through the setting up of facebook and twitter accounts and then basically encourages you to follow rich people, curators, museums and galleries and to ask them for money.There is one story in particular that stood out to me. He tells of a friend that had a printing company and he asked his friend to print a bunch of fliers for him for free. His friend told him that wasn't feasible for him as he couldn't afford to do it. So he wrote his friend off as a jerk. He later found someone that would print something for him for free because that person was clever enough to figure out how they could exploit the author's show or whatever (him and his wife cleaned feet and handed out bandages) for money. This guy was a good guy. Can you hear my eyes rolling? After that gem his book read less like he wanted to help and more like he was condescending to the reader. The majority of the stories are his personal stories rather than case studies of those who have used his methods (were there any methods in this book?) from his workshops. So the whole thing comes across as a vanity book more than anything else.The advice he gives is kind of sound. It's basically this: Know rich people. Exploit them. See a gallery you want to be in? Contact them. Want something for free? Contact people. Also get to know more rich people. If you don't know rich people stalk them on facebook. Oh and use kickstarter.I will say this, in case it was lost in the diatribe above, if you are absolutely clueless as to how to even set up a facebook account this book may be helpful to you.
Same book, different writer. Target audience is too vast, so a good part of the book is wasted on teaching beginners social media- why is that? Most people understand how it works by now and its benefits. If not, you are wasting your time trying to teach them, those are the closed-minded people (a.k.a technology dinosaurs) who never want to learn, anyway. I don't want a book where I have to skip chapters...I recommend picking a niche and targeting that audience for your book- it may be smaller, but the results are better- instead of trying to reach every artist at every level (then you get tough reviews like mine).Another big part of the book is about the author promoting himself-boring and annoying to some extent. Confusion about who the author is: an artist or a mentor? The impression I get is that of someone who is not that successful at either one by trying to be both. All the techniques mentioned to do not work for all types of artists.I do not agree with pursuing flaky people for months, unless they hold the key to major deals. I would recommend you translate the time you invest in pursuing the flaky people into dollars invested, and instead of pursuing these sort of people, you can instead spend your time pursuing more people who are professional and reliable, it may be a better return on your investment.I did like the examples of how some artists became successful, some of the social media strategy examples, and the Kickstarter story- I would recommend more such stories. Clearly a book for beginners, but a waste of money for artists who are seasoned marketers.
I felt the how to just wasn't there. The author points to among other things, the use of twitter, ebay and Facebook but he stops short of beginning to discuss how one might take advantage of these sites. For instance, I know I can post my artwork on ebay but are there ways to do that more effectively. And how would one go about maximizing what ebay, twitter and facebook can offer. I do agree that the book may be more geared to those just beginning or for those who have been stuck in promoting there work in one or two ways but if you've been around a while and have a facebook account or an ebay account and have a little know how, there's not much more that the book offers. Yes, there is a section on the use of art fairs, studio tours, public art and advertising on the web but again, there's not much depth and the author doesn't get into the "how to" which I was hoping for. Sorry but for me it was a disappointment.
Very beginner text for artists. I mean, who isn't already trying to use the internet to show their work? And the text is so big, I think the author was just trying to fill page space. Also, the chapters are disorganized and redundant. Unhelpful for even someone like me, a recent college grad with not even emerging status. I returned it immediately.
Very basic info re mostly how to open up facebook, tweeter accounts etc, maybe good for people who don't know anything about social media, was a little bit disappointed as i was looking for more
Interesting, but nothing is discussed in depth. This book is made to have you buy into B Carey's seminars and other tutorials that you have to pay for. Good business intro for artists but could add more in depth.
This is an unscientific, general suggestion of how artists can make use of social media site & other online platforms such as kickstarter- but it is very basic, and aimed particularly at visual artists. As someone interested in marketing for the theatre with a solid knowledge of what a "like" button is, it wasn't that useful.
I am an older artist who has recently retired from teaching. I now have time to just paint. I am looking forward to selling my work, and I need to know how to enter the new markets for artists. My brother, who is a sculptor can use this information. I am going to refer him to this book. It is so interesting I can barely put it down. I use the Retrograde of Mercury time to catch up on my reading. This is a perfect example of how I spend my time, when I'm not painting.
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